Digital Advertising ConsultantSelf-Employed
Online Media industry
September 2012 – Current Greenville, South Carolina Area
Provider of affordable Internet advertising solutions for small businesses in the Upstate of South Carolina. Online Media industry June 2009 – August 2012 (3 years 3 months) Greenville, South Carolina Area At Hearst Media Services, I met with business owners and managers for analysis of current online advertising presence. Presented and sold solutions to increase client lead generation. Market ManagerCumulus Broadcasting - Florence, SCPublic Company; 1001-5000 employees; CMLS; Broadcast Media industry May 2008 – April 2009 (1 year) Florence, South Carolina Area Managed 6 on-air and online radio stations in Florence, South Carolina. General Manager of cluster of six radio stations in Florence, SC. Successfully executed companywide CSOS initiative. (Cumulus Sales Operating System) The team increased local direct advertising 5% in an environment where national and transactional advertising decreased 75%. Privately Held; 51-200 employees; Broadcast Media industry October 2005 – March 2007 (1 year 6 months) Destin/Fort Walton Beach, Florida Area Responsible for all aspects of 3 FM Radio Stations in the Fort Walton Beach, Florida Metro Area. Studios and offices are in Destin, Florida. Led team that successfully turned around sales of WFFY, WWAV, and WMXZ. Sales were up 19.1% and cash flow increased 95.6%. Owner Director of Sales, Greenville, SC Public Company; 1001-5000 employees; ETM; Broadcast Media industry June 2002 – September 2004 (2 years 4 months) Greenville, South Carolina Area WFBC, WSPA AM/FM WORD WYRD AM, WOLI/WOLT FM. Director of Sales. Led team that increased sales 37% in first year. Was awarded Overachieve Award two years in a row. 2000 – 2002 (2 years) Savannah, Georgia Area Multiple Owners, Savannah, WAEV/WCHY/WLVH/WSCA/WSOK/WYKZ. Hired by Opus Media Group, retained by LBJ Holdings, Patterson Broadcasting, Capstar, AM/FM and then Clear Channel. |